Malhotra is responsible for various verticals across the company’s growth plan, including marketplace positioning and overseeing the creative development for its newest location launch in Chicago, opening May 2022. Praised for her acute attention to detail and proven track record in the experiential space, Tina Malhotra, Chief Executive Officer (CEO) of Color Factory, brings over 13 years of experience in experiential marketing, event production, and creative strategy. Malhotra has notably helped develop and launch Color Factory’s New York City and Houston locations, and serves on the Board of Directors. “Tina is the driving force behind the creation, builds, and creative direction of each Color Factory experience - she is a natural fit, and we are thrilled for her to take over as strategic head of the company.” “We are proud to announce the exciting transition and have Tina lead as Color Factory’s exceptional visionary, spearheading the company for promising growth,” said Jeff Lind, former CEO, Color Factory. Malhotra will be responsible for various verticals across the company’s growth plan, including marketplace positioning and creative development of its newest location in Chicago, opening Spring 2022. Prior to Color Factory, she spent 11 years in New York City developing experiences for brands like LEGO, HBO, Converse, Coca Cola, Delta and Condé Nast. Malhotra brings over 14 years of experience in experiential marketing, event production, and creative strategy. We’re focused on bringing joy and immersive art to as many people as possible through our visionary experiences and community partnerships.” It is a universal language that our artists, designers, and guests use to create genuine human connection and expand empathy. “Color has a unique and powerful ability to impact moods, elicit emotions and tell stories. I’m honored to lead Color Factory as we build towards transformational growth and inclusivity,” said Malhotra. “Creating experiences that elicit emotional responses has been a lifelong passion of mine.
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